Las Vegas, NV – P&R Measurement, a key player in the measurement and control industry, is making its global debut at the highly anticipated CES 2025, showcasing its breakthrough solutions in AI-driven industrial applications and flexible manufacturing at the world’s most powerful technology event. Highlighting its upgraded brand vision, “Empowering everyone to be an innovator,” the company emphasizes its dual focus on “AI-enhanced industrial applications + flexible manufacturing solutions” for modern industrial needs.

Since its founding in 2011, P&R Measurement has transformed from a TMC (Test/Measurement/Control) design company into a comprehensive solutions provider, continuously driving advancements in technological innovation and market leadership. In 2023, the company introduced the groundbreaking PRIME, a transformative AI Agent that exemplifies its forward-thinking vision. At CES 2025, PRIME, along with a full lineup of featured products, is highlighting P&R Measurement’s robust technological foundation and new directions for industrial manufacturing to a global audience.

PRIME Makes Its Global Debut: Empowering the Future with Industrial AI

PRIME, P&R Measurement’s self-developed industrial AI Agent, is the centerpiece of its CES 2025 showcase. PRIME integrates industry testing and manufacturing processes with advanced AI intelligence and automation capabilities, simplifying engineering workflows and reducing technical barriers. It empowers non-expert users to confidently tackle complex engineering tasks. 

P&R Measurement envisions its AI applications as a transformative force, advancing industrial manufacturing and services through innovations. By leveraging AI, the company aims to deliver greater value to clients while unlocking new opportunities for business growth.

Flexible Manufacturing Takes Center Stage: Tailored Solutions for Global Enterprises

P&R Measurement’s flexible manufacturing solutions are also captivating audiences at CES 2025. The company provides customized solutions for automated testing and assembly lines to improve precision, reliability, and efficiency in production. 

A standout innovation is its Smart Lab, an automated laboratory platform powered by AI and IoT. Designed to accelerate product development, Smart Lab reduced energy consumption in high-energy labs , lowered the client’s R&D testing costs, and significantly improved testing efficiency.

Additionally, P&R Measurement is showcasing A²S Lab, a state-of-the-art sensory testing solution, and A²TP, a versatile flexible testing platform. Both innovations accelerate complex testing and verification processes, enhancing efficiency and user experience.

P&R Measurement leverages its expertise across AI, information technology, industrial manufacturing, measurement and testing to deliver innovative solutions for clients in consumer electronics, home appliances, and automotive sectors.

By prioritizing customer needs, P&R Measurement drives the transformation of intelligent manufacturing. The company remains committed to integrating AI and advanced testing, measurement, and control technologies into both industrial and everyday applications. Its flexible solution enhances the flexibility and adaptability of production systems, enabling quick response to evolving market demands. This customer-centric approach has earned P&R Measurement widespread trust and praise from its clients.