Las Vegas, NV – We, P&R Measurement, a key player in the measurement and control industry, are making our global debut at the highly anticipated CES 2025, showcasing our breakthrough solutions in AI-driven industrial applications and flexible manufacturing at the world’s most powerful technology event. Highlighting our upgraded brand vision, “Empowering everyone to be an innovator,” we emphasize our dual focus on “AI-enhanced industrial applications + flexible manufacturing solutions” for modern industrial needs.
Since our establishment in 2011, we have transformed from a TMC (Test/Measurement/Control) design company into a comprehensive solutions provider, continuously driving advancements in technological innovation and market leadership. In 2023, we introduced the groundbreaking PRIME, a transformative AI Agent that exemplifies our forward-thinking vision. At CES 2025, PRIME, along with a full lineup of featured products, is highlighting our robust technological foundation and new directions for industrial manufacturing to a global audience.
PRIME Makes Its Global Debut: Empowering the Future with Industrial AI
PRIME, our self-developed industrial AI Agent, is the centerpiece of our CES 2025 showcase. PRIME integrates industry testing and manufacturing processes with advanced AI intelligence and automation capabilities, simplifying engineering workflows and reducing technical barriers. It empowers non-expert users to confidently tackle complex engineering tasks.
We envision its AI applications as a transformative force, advancing industrial manufacturing and services through innovations. By leveraging AI, the company aims to deliver greater value to clients while unlocking new opportunities for business growth.
With the rapid development of AI technology, we are at an unprecedented turning point. AI bridges the gap between upstream suppliers and consumer endpoints in manufacturing. By integrating cross-industry technologies and ideas, we aim to empower customers to drive innovation. This approach addresses the growing demand for personalized and efficient production.
Our focus is on deeply integrating advanced AI, information technology, and testing, measurement, and control systems to address long-standing challenges in industrial testing and automation, improving intelligence and efficiency. We also prioritize flexible manufacturing to reduce the gap between consumers and production, lowering costs in the CTM (Customer-to-Manufacturer) model. Additionally, we aim to make engineering R&D more accessible by enabling seamless communication between natural and engineering languages, bringing advanced technologies to more creators.
Flexible Manufacturing Takes Center Stage: Tailored Solutions for Global Enterprises
The flexible manufacturing solutions are also captivating audiences at CES 2025. We provide customized solutions for automated testing and assembly lines to improve precision, reliability, and efficiency in production.
A standout innovation is Smart Lab, an automated laboratory platform powered by AI and IoT. It constructs a professional testing platform with precision, efficiency, and energy – saving features for the R & D team, and powerfully propels enterprises to achieve accelerated development in the field of product innovation.
Additionally, P&R Measurement is showcasing A²S Lab, a state-of-the-art sensory testing solution, and A²TP, a versatile flexible testing platform. Both innovations accelerate complex testing and verification processes, enhancing efficiency and user experience.
Acutely cognizant of the significance of cross-Industry collaboration , our company leverages its expertise across AI, information technology, industrial manufacturing, measurement and testing to deliver innovative solutions for clients in consumer electronics, home appliances, and automotive sectors.
Data-Driven Innovation: P&R Measurement’s Vision for the Future
By prioritizing customer needs, we drive the transformation of intelligent manufacturing. Our company remains committed to integrating AI and advanced testing, measurement, and control technologies into both industrial and everyday applications. The flexible solution enhances the flexibility and adaptability of production systems, enabling quick response to evolving market demands. This customer-centric approach has earned P&R Measurement widespread trust and praise from our clients.
Following CES 2025, we are set to showcase cutting-edge products and forward-looking concepts at DesignCon2025 on January 28, further solidifying our leadership in redefining the future of global industrial ecosystems.